Resources
Unlock your incentive potential
Insights, guides and tools to help you get the best ROI from your channel incentive strategies.
Featured
Guides and reports
Guide
The Incentive Playbook
A practical guide to designing channel incentives that drive partner focus, engagement and measurable ROI.
Report
Benchmarking Report
Benchmark your incentive programs against the latest channel data and see where the biggest gains are.
Knowledge Hub
From the blog
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Deal Reg Dash: How Much Pipeline Can You See?
Deal Reg Dash is a 60-second game about the pipeline your partners are working on right now. You only see the deals they register. Tap each one to get it registered before it slips past, or a rival vendor takes it. how it works How to play Deal Reg Dash Deals fall down partner lanes…
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Spreadsheet Escape: Can You Clear the Quarter?
Spreadsheet Escape is a 90-second game for anyone who has ever run a channel incentive program from a spreadsheet. It’s the last stretch of the quarter, the claims keep coming, and you have to clear them before time runs out. Then you play the same quarter again on Incentivizer® and compare your scores. how it…
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The Renewal Problem Nobody Talks About
Renewals are your most predictable revenue and your most easily lost. Here is why partners deprioritise them and how a renewal incentive changes the commercial dynamic.
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Influencers Aren’t Just for Instagram and TikTok: Welcome to the Tech Influencer Era
80% of tech deals are influenced by partners who never transact. Here is why your incentive program needs to see them too.
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How to Design a Channel Incentive Program
A practical guide to designing channel incentive programs that change partner behaviour. Five key design decisions, common mistakes, and how to launch in 48 hours.
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Your Channel Incentives Are Rewarding the Wrong Thing
The uncomfortable truth is that most channel incentives reward revenue partners would have delivered anyway. Volume rebates scale with sales, so they pay loyalty and size, not the behavior you’re trying to shift. You end up paying a discount on gravity. the leading indicator Reward the action, not the outcome Revenue is a lagging indicator.…
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Is Your Partner Pipeline Visibility Real – or Just an Educated Guess?
Channel partners sell what benefits them most. Learn why your product gets overlooked, and how channel incentives drive focus, engagement, and sales.
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Sales Incentive Guide: How to Design and Scale Sales Incentive Programs
What a sales incentive is, how to design it properly, global considerations, and whether to manage incentives manually, outsource, or use sales incentive software.
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Why Channel Partners Don’t Prioritize Your Product (And How Incentives Fix It)
Channel partners sell what benefits them most. Learn why your product gets overlooked, and how channel incentives drive focus, engagement, and sales.
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Why Indirect Sales Models Need Incentives
Learn why your indirect sales model needs incentives to drive partner focus, influence behaviour, increase participation, and deliver predictable growth.
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Customer Acquisition Strategies: Incentive Strategies
Learn how incentives support customer acquisition strategies across awareness, trial, and conversion, without discounting or eroding value.
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Video Hub
Marketing lessons from the front line, behind‑the‑scenes agency life, team challenges and banter — all in one video hub.
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