Resources
Unlock your incentive potential
Insights, guides and tools to help you get the best ROI from your channel incentive strategies.
Featured
Guides and reports
Guide
The Incentive Playbook
A practical guide to designing channel incentives that drive partner focus, engagement and measurable ROI.
Report
Benchmarking Report
Benchmark your incentive programs against the latest channel data and see where the biggest gains are.
Knowledge Hub
From the blog
-
How to Design a Channel Incentive Program
A practical guide to designing channel incentive programs that change partner behaviour. Five key design decisions, common mistakes, and how to launch in 48 hours.
-
Your Channel Incentives Are Rewarding the Wrong Thing
The uncomfortable truth is that most channel incentives reward revenue partners would have delivered anyway. Volume rebates scale with sales, so they pay loyalty and size, not the behaviour you’re trying to shift. You end up paying a discount on gravity. the leading indicator Reward the action, not the outcome Revenue is a lagging indicator.…
-
Is Your Partner Pipeline Visibility Real – or Just an Educated Guess?
Channel partners sell what benefits them most. Learn why your product gets overlooked, and how channel incentives drive focus, engagement, and sales.
-
Sales Incentive Guide: How to Design and Scale Sales Incentive Programs
What a sales incentive is, how to design it properly, global considerations, and whether to manage incentives manually, outsource, or use sales incentive software.
-
Why Channel Partners Don’t Prioritise Your Product (And How Incentives Fix It)
Channel partners sell what benefits them most. Learn why your product gets overlooked, and how channel incentives drive focus, engagement, and sales.
-
Why Indirect Sales Models Need Incentives
Learn why your indirect sales model needs incentives to drive partner focus, influence behaviour, increase participation, and deliver predictable growth.
-
Customer Acquisition Strategies: Incentive Strategies
Learn how incentives support customer acquisition strategies across awareness, trial, and conversion, without discounting or eroding value.
-
Video Hub
Marketing lessons from the front line, behind‑the‑scenes agency life, team challenges and banter — all in one video hub.
-
A guide to Marketing Development Funds, Co-op and SPIFs
A straightforward guide to MDF, co‑op and SPIFs, explaining what they are, how to manage them, and how to use them to fund incentives with measurable ROI.
-
Incentive Software Explained
Learn how modern incentive software automates claims, rewards and ROI – helping vendors run faster, higher‑impact incentive programs.
-
4 Proven Incentive Strategies to Supercharge Your Product Launch
Launching a new product? Success depends on more than innovation. It requires motivated partners. In this blog, we reveal four actionable incentive strategies designed to ensure your launch makes a lasting impact.
-
Deal Registration vs Sales Accelerator Incentives
Compare deal registration incentives and sales accelerator incentives to find the best approach for driving partner engagement and boosting revenue.
Ready to put this into practice?
Start a free trial or book a walkthrough with the team.