Levelling the incentive playing field

After years of managing complex incentive programs for Fortune 100 technology vendors across multiple geographies, we saw a gap: smaller vendors were missing out on the benefits of well-designed incentives.

So we built Incentivizer, an incentive platform for vendors of all sizes that makes it simple to design, launch and manage partner incentives, without the complexity or the limitations.

Incentivizer is built and run by the team at The Essential Agency, a channel and partner marketing agency that has been working with vendors and their partners since 2002. We have designed, launched and run partner incentives ourselves, so we build the platform around what actually goes wrong in the real world: slow claims, unclear rules and rewards that never reach the person who earned them.

Incentivizer is a trading name of Essential Communications Ltd, registered in London.

A well-designed incentive shouldn’t depend on the size of your budget. It depends on a clear behavior to reward, simple rules, fast payouts and visible results. We built Incentivizer so a vendor of any size can run an incentive with the same rigor as the largest brands, without the spreadsheets, email submissions and manual claim checks.

Vendors typically see a 35% uplift in deal registrations. Incentivizer has supported clients in closing over $1.6bn in sales globally, with more than $611,000 in individual rewards issued to participants. Figures are based on our own data.

Incentivizer provides the platform and the infrastructure to run a well-organized incentive. It isn’t a compliance guarantee. You remain responsible for your own program rules and legal obligations, including under the UK Bribery Act 2010, and we recommend your legal and compliance teams review your terms before launch.

Channel marketers who want to launch faster and spend less time on admin. Sales leaders who want partners selling more of the right products. Distributors who need to motivate their own sales teams across regions.