Use case
Expand
The fastest path to incremental revenue is the accounts you already have. An Expand incentive gives partners a financial reason to prioritise cross-sell.
How it works
How Expand incentives work
1
Configure and launch
Set eligible products, reward amounts (fixed or tiered by deal value) and start and end dates, then launch on your own branded subdomain.
2
Partners submit a claim
Partners submit a claim for each closed cross-sell deal using the built-in fields. Duplicate claims are blocked automatically.
3
Verify and reward
Approve claims with optional CSV verification, then deliver the reward instantly by secure redemption link.
The challenge
What it solves
Existing customers are your best cross-sell opportunity and your highest churn risk if they feel underserved. The partners who sold the original deal often move on to new business, leaving the account to manage itself. An Expand incentive rewards partners for identifying and closing cross-sell opportunities in their existing base: add-on modules, additional hardware, seat expansion, services or increased consumption.
Best for:
- Increasing product penetration and NRR
- Growing customer lifetime value
- Packaging add-ons at renewal
Capabilities
What you can configure
Closed-deal reward structures
Reward partners at the point of close, tying incentives directly to revenue you can see.
Tiered rewards by deal value
Structure reward tiers by deal value so the biggest wins earn the biggest rewards.
Configurable claim fields
Capture exactly what you need per incentive, 3 fields on Starter, 8 on Pro, 20 on Advanced.
CSV claim verification
Bulk-approve or update claims via CSV upload on every plan, instead of processing each one by hand.
Multi-currency rewards
Set values in your base currency; rewards are delivered in the participant’s local currency. USD, EUR and GBP.
Real-time reporting
Track claims, approvals and reward spend as they happen, and show ROI before the quarter closes.
Partner side
What partners experience
Branded platform
On your own subdomain.
Incentive promo page
Reward structure, eligibility and key dates.
Fast claim submission
Simple and quick to complete.
Real-time status tracking
Partners follow each claim through to approval.
Instant reward delivery
Issued automatically on approval.
Secure redemption
Reward link delivered by email.
Vendor side
What you see as a vendor
Cross-sell closed
Closed and claimed by partner.
Claim outcomes
Approved, pending and rejected.
Expansion revenue
Attributable to the program.
Live budget
Reward budget spent and remaining in real time.
Exportable reporting
Exportable for NRR and account penetration reporting.
The fastest path to incremental revenue is the accounts you already have.
SELECT YOUR PLAN
Pick the plan that fits your programme
Start with a free trial, then choose the tier that matches your scale. Move up as your program grows.
Similar Use Cases
Other programmes using this incentive design
Built on Sales Accelerator
Sales Accelerator
Encourage partners to accelerate pipeline progression and support the achievement of revenue targets.
Built on Deal Registration + Sales Accelerator
Renewals
Encourage partners to prioritise renewals and reduce competitive displacement.
Ready to grow revenue in existing accounts?
Start a free trial or book a walkthrough with the team.