Use case
Channel Marketing
MDF is often unspent or unattributed. Joint marketing happens on partners’ terms, not yours. A Marketing incentive changes both.
How it works
How Marketing incentives work
1
Define your activities
Define the qualifying marketing activities, their evidence requirements and reward amounts, then launch on your branded platform.
2
Partners complete and evidence
Partners complete each marketing activity and submit evidence of completion. Progress is tracked automatically.
3
Verify and reward
Review evidence submissions and approve from the admin dashboard, then deliver the reward instantly via a secure redemption link in the platform.
The challenge
What it solves
You have MDF available and co-marketing assets ready, but getting partners to execute them and prove the ROI isn’t always as easy as it should be. A Marketing incentive rewards partners for completing specific, evidenced activities, which can be co-funded but don’t have to be.
Best for:
- Top-of-funnel partner marketing and driving MQLs
- Improving MDF utilisation
- Directing and measuring partner marketing activity
Capabilities
What you can configure
Task curriculum
Build a structured curriculum of certifications, training, assessments, events and marketing or sales activities.
Sequential or open grouping
Group tasks to run in a set order or leave them all open, whichever suits the behaviour you’re driving.
File-upload evidence
Accept evidence as JPEG, PNG, WebP or PDF, up to 10MB, maximum five files per task.
Flexible verification
Confirm completion by file-upload evidence, data verification or self-declaration, depending on the task.
Progress tracking
Participants see their progress through the curriculum; you see completion rates in real time.
Multi-currency rewards
Set values in your base currency; rewards are delivered in the participant’s local currency. USD, EUR and GBP.
Partner side
What partners experience
Branded platform
On your own subdomain.
Incentive promo page
Reward structure, eligibility and key dates.
Fast claim submission
Simple and quick to complete.
Real-time status tracking
Partners follow each claim through to approval.
Instant reward delivery
Issued automatically on approval.
Secure redemption
Reward link delivered by email.
Vendor side
What you see as a vendor
Activities completed
Completed by partner.
Evidence review
Submissions reviewed and approved.
MDF spend
Tracked against specific activities.
Live budget
Reward budget spent and remaining in real time.
Exportable reporting
Exportable for marketing attribution.
MDF spent on activities you specify, evidence captured at completion, reporting automatic.
SELECT YOUR PLAN
Pick the plan that fits your programme
Marketing runs on Pro and Advanced plans. Start with a free trial, then pick the tier that fits your campaign.
Similar Use Cases
Other programmes using this incentive design
Built on Task-Based
Enablement
Incentivise certifications, training and partner enablement activities so partners can sell with confidence.
Ready to make your marketing measurable?
Start a free trial or book a walkthrough with the team.