Channel Marketing Incentive
Struggling to get channel marketing to execute campaigns?
Want partners to prioritise demand generation?
Run a Channel Marketing Incentive now!
Table of Contents
What is a Channel Marketing Incentive?
A channel marketing incentive rewards partners for executing marketing actions that a vendor specifically wants them to do e.g. running co‑branded webinars, executing a demand generation campaign, or conducting account mapping and then running a sales callout day targeting an agreed set of accounts to drive MQLs.
Best for: top‑of-funnel momentum with partners to drive MQLs, especially where MDF is under‑utilised or isn’t delivering desired ROI.
How a Channel Marketing Incentive runs
The vendor defines a list of qualifying marketing activities that it wants its partners or distributors’ channel marketing team(s) to execute (with quality criteria and evidence required).
Partners execute marketing activity and submit proof of completion (screenshots, leads generated etc.)
Vendor is notified every time a partner submits a completed activity claim and the vendor then reviews and approves, or declines, the activities. Each approved activity claim generates an instant reward for the channel marketing partcipant to redeem via Incentivizer.
Consider capping low‑effort tasks to drive marketing campaign effectiveness and build pipeline.
MQLs can be used to support a Deal Reg incentive that runs at the same time.
Channel Marketing Incentive Outcomes
Wins mindshare and builds loyalty with partners and distributors’ channel marketing personnel who rarely get rewarded for their work.
Helps to ensure MDF is used to create pipeline, rather than being used for hard to measure awareness campaigns.
Supports tighter integration with channel and vendor sales and marketing teams.
Benefits of Channel Marketing Incentives
For vendors: ensures joint marketing campaigns are focused on creating demand and reducing MDF wastage.
For channel marketing participants: makes them feel valued for their contribution, provides instant rewards on approval.
How Incentivizer™ helps
- Configurable rules, fast launch, instant global e-vouchers and real-time reporting to compound momentum.
- Launch your channel marketing incentive fast (often within 48 hours).
- Get instant visibility of all marketing activity execution claims submitted and resulting leads.
- Make it easy for participants to prove their marketing execution.
- Vendors get instant visibility of completed of completed marketing activities.
- Get real-time reporting of marketing activity; drill down to identify partners or regions that are underperforming.
