Use case
New Logo
Partners default to their existing accounts. A New Logos incentive redirects their attention to the accounts you need to win.
How it works
How New Logos incentives work
1
Configure and launch
Set your eligible products, target-account eligibility and reward amounts by deal value, then launch on your own branded subdomain.
2
Partners register and claim
Partners register the deal and submit a claim using the built-in fields. Duplicate claims are blocked automatically.
3
Verify and reward
Approve claims with optional CSV verification, then deliver the reward instantly by secure redemption link.
The challenge
What it solves
Your target account list is not getting the partner attention it deserves. Partners focus on warm accounts where they have relationships, not the strategic net-new accounts where you need coverage. A New Logos incentive rewards partners specifically for registering deals in accounts on your target list, giving them a direct commercial reason to prioritise the accounts that matter most to your growth.
Best for:
- Strategic land motions and new market entry
- New geography expansion
- Account-based plays on specific named accounts
Capabilities
What you can configure
Configurable deal-reg ID
Set the deal-registration ID format to match your CRM and process, so registered deals reconcile cleanly.
Eligibility cut-offs
Define date windows and qualifying criteria so only eligible deals earn rewards.
Tiered rewards by deal value
Reward larger opportunities more, structure reward tiers by deal value to focus partner effort where it counts.
Earlier pipeline visibility
See registered opportunities six to eight weeks earlier and report pipeline generated in real time.
Custom claim fields
Capture exactly what you need per incentive, 3 fields on Starter, 8 on Pro, 20 on Advanced.
Duplicate-claim blocking
Automatic duplicate-claim blocking protects reward-budget accuracy and cuts review time.
Partner side
What partners experience
Branded platform
On your own subdomain.
Incentive promo page
Reward structure, eligibility and key dates.
Fast claim submission
Simple and quick to complete.
Real-time status tracking
Partners follow each claim through to approval.
Instant reward delivery
Issued automatically on approval.
Secure redemption
Reward link delivered by email.
Vendor side
What you see as a vendor
Target-account pipeline
Registered against named target accounts.
Partner coverage
Which partners are working your target list.
Claim outcomes
Submitted, approved and rejected.
Live budget
Reward budget spent and remaining in real time.
Exportable reporting
Exportable for ABM and territory reporting.
A direct commercial reason for partners to prioritise the accounts that matter most to your growth.
SELECT YOUR PLAN
Pick the plan that fits your programme
Start with a free trial, then choose the tier that matches your scale. Move up as your program grows.
Similar Use Cases
Other programmes using this incentive design
Built on Deal Registration
Deal Registration
Increase pipeline visibility and deal quality by incentivising partners to register opportunities early.
Built on Deal Registration
New Product
Support product launches by rewarding partners for early adoption and initial wins.
Built on Deal Registration + Sales Accelerator
Renewals
Encourage partners to prioritise renewals and reduce competitive displacement.
Ready to build pipeline in your target accounts?
Start a free trial or book a walkthrough with the team.