Use Case
New Logo
Partners default to their existing accounts. A New Logos incentive redirects their attention to the accounts you need to win.
Breaking into new accounts through the channel requires partners to do something uncomfortable: invest time in accounts with no existing relationship. Without a financial reason to do that, they will not. A New Logos incentive provides that reason.
This use case is built on Incentivizer™’s Deal Registration design type.
Use Case
What It Solves
Your target account list is not getting the partner attention it deserves. Partners focus on warm accounts where they have relationships, not on strategic net-new accounts where you need coverage.
A New Logos incentive rewards partners specifically for registering deals in accounts on your target list, giving them a direct commercial reason to prioritise the accounts that matter most to your growth strategy.
Best for: strategic land motions, new market entry, new geography expansion, and account-based plays where you need to direct partner focus at specific named accounts.
How Incentivizer™ Works
Partners submit claims through a branded form on your Incentivizer™ platform. You review and approve from the admin dashboard. Rewards are issued instantly on approval.
Configure your programme:
- Set eligible products or product families
- Define reward amounts (fixed or tiered by deal value)
- Set incentive start and end dates
- Add custom claim fields: 3 fields (Starter), 8 (Pro), 20 (Advanced)
Built-in claim fields:
- Deal Registration ID (admin-configured format)
- Deal Value
- Estimated Close Date
- End User (must be on target account list)
- Product
CSV Claim Verification available on every plan. Duplicate claim blocking is automatic.
What Partners Experience
- Branded platform on your subdomain
- Incentive promo page showing reward structure, eligibility and key dates
- Simple, fast claim submission
- Real-time claim status tracking
- Instant reward delivery on approval
- Secure reward redemption link delivered by email
What You See as a Vendor
- Pipeline registered against named target accounts
- Which partners are actively working your target list
- Claims submitted, approved and rejected
- Reward budget spent and remaining in real time
- Exportable data for ABM and territory reporting
Which Plan Do I Need?
Available on every Incentivizer™ plan.
- Starter: one live incentive, up to 75 participants, 3 countries.
- Pro: up to 2 concurrent live incentives, 250 participants, 20 countries.
- Advanced: up to 3 concurrent live incentives, 500 participants, 40 countries.
- Enterprise: bespoke configuration, 500+ participants, 40+ countries.