Incentive Type
New Product
New product launches stall in the channel when partners have no reason to prioritise them.
Partners are selling many products simultaneously. A new product without a financial incentive behind it gets deprioritised in favour of the products partners already know and trust. A New Product incentive changes that calculation from day one.
This use case is built on Incentivizer™’s Deal Registration design type.
The CHallenge
What it solves
Launch day comes and goes. A handful of partners engage. The rest wait to see if the product gets traction before investing their time. Months pass before the channel produces meaningful pipeline.
A New Product incentive rewards partners for registering the first deals on your new product line, creating the early pipeline evidence that builds internal confidence and drives mainstream adoption.
Best for: new product or solution launches, competitive takeouts, GTM pivots, and any situation where you need the channel to move fast on something new.
How Incentivizer™ Works
Partners submit claims through a branded form on your Incentivizer™ platform. You review and approve from the admin dashboard. Rewards are issued instantly on approval.
Configure your programme:
- Set eligible products or product families
- Define reward amounts (fixed or tiered by deal value)
- Set incentive start and end dates
- Add custom claim fields: 3 fields (Starter), 8 (Pro), 20 (Advanced)
Built-in claim fields:
- Deal Registration ID (admin-configured format)
- Deal Value
- Estimated Close Date
- End User
- Product
CSV Claim Verification available on every plan. Duplicate claim blocking is automatic.
What Partners Experience
- Branded platform on your subdomain
- Incentive promo page showing reward structure, eligibility and key dates
- Simple, fast claim submission
- Real-time claim status tracking
- Instant reward delivery on approval
- Secure reward redemption link delivered by email
What You See as a Vendor
- Early-stage pipeline on your new product
- Which partners are engaging with the launch
- Claims submitted, approved and rejected
- Reward budget spent and remaining in real time
- Exportable data for launch reporting to leadership
Which Plan Do I Need?
Available on every Incentivizer™ plan.
- Starter: one live incentive, up to 75 participants, 3 countries.
- Pro: up to 2 concurrent live incentives, 250 participants, 20 countries.
- Advanced: up to 3 concurrent live incentives, 500 participants, 40 countries.
- Enterprise: bespoke configuration, 500+ participants, 40+ countries.
Ready to Launch Your New Product in the Channel?
Your programme can be live in 48 hours.