Use case
New Product
New product launches stall in the channel when partners have no reason to prioritise them.
How it works
How New Product incentives work
1
Configure and launch
Set your eligible product line, eligibility rules and reward amounts by deal value, then launch on your own branded subdomain.
2
Partners register and claim
Partners register the deal and submit a claim using the built-in fields. Duplicate claims are blocked automatically.
3
Verify and reward
Approve claims with optional CSV verification, then deliver the reward instantly by secure redemption link.
The challenge
What it solves
Launch day comes and goes, a handful of partners engage, and the rest wait to see if the product gets traction before investing time. Months pass before the channel produces meaningful pipeline. A New Product incentive rewards partners for registering the first deals on your new line, creating the early pipeline evidence that builds confidence and drives mainstream adoption.
Best for:
- New product or solution launches
- Competitive takeouts and GTM pivots
- Moving the channel fast on something new
Capabilities
What you can configure
Configurable deal-reg ID
Set the deal-registration ID format to match your CRM and process, so registered deals reconcile cleanly.
Eligibility cut-offs
Define date windows and qualifying criteria so only eligible deals earn rewards.
Tiered rewards by deal value
Reward larger opportunities more, structure reward tiers by deal value to focus partner effort where it counts.
Earlier pipeline visibility
See registered opportunities six to eight weeks earlier and report pipeline generated in real time.
Custom claim fields
Capture exactly what you need per incentive, 3 fields on Starter, 8 on Pro, 20 on Advanced.
Duplicate-claim blocking
Automatic duplicate-claim blocking protects reward-budget accuracy and cuts review time.
Partner side
What partners experience
Branded platform
On your own subdomain.
Incentive promo page
Reward structure, eligibility and key dates.
Fast claim submission
Simple and quick to complete.
Real-time status tracking
Partners follow each claim through to approval.
Instant reward delivery
Issued automatically on approval.
Secure redemption
Reward link delivered by email.
Vendor side
What you see as a vendor
Early pipeline
Early-stage pipeline on your new product.
Partner engagement
Which partners are engaging with the launch.
Claim outcomes
Submitted, approved and rejected.
Live budget
Reward budget spent and remaining in real time.
Exportable reporting
Exportable for launch reporting to leadership.
Early pipeline evidence builds the internal confidence that drives mainstream adoption.
SELECT YOUR PLAN
Pick the plan that fits your programme
Start with a free trial, then choose the tier that matches your scale. Move up as your program grows.
Similar Use Cases
Other programmes using this incentive design
Built on Deal Registration
Deal Registration
Increase pipeline visibility and deal quality by incentivising partners to register opportunities early.
Built on Deal Registration
New Logos
Reward partners for deals registered for net-new target accounts and grow your market share.
Built on Deal Registration + Sales Accelerator
Renewals
Encourage partners to prioritise renewals and reduce competitive displacement.
Ready to launch your new product in the channel?
Start a free trial or book a walkthrough with the team.