Video Playlist
The real power of branded merch (Spoiler: It has none)
This one’s for every sales pro who’s ever been promised a water bottle for hitting Q3 targets. And politely declined.
You just wasted 12 seconds… and, you’ll never get it back
Sam takes on one of channel marketing’s most confusing acronyms: MDF. You’d think it stands for Marketing Development Fund, right?
Google it — and you’ll end up learning about Medium Density Fibreboard instead.
It’s a tongue-in-cheek look at how industry jargon can confuse, mislead, and slow down real communication with partners and customers.
Roll up, roll up! Get your channel incentives | Said no-one ever
Ed take to the streets (well, sort of) to show what happens when channel incentives are all noise and no strategy.
At Incentivizer, we’ve helped global vendors build channel incentive programs that actually work … no shouting required!
Presidents Club Panic
Ed’s nice and relaxed. Sam’s stressed. And Presidents Club is on the line.
Sam, our rookie channel rep, pulls every deal forward to hit target, and now her pipeline’s emptier than the office fridge on a Friday. 🫣
Will she bounce back? Will Ed stop gloating? And what is the secret to sustainable selling in the channel?
Spoiler: it’s not panic-pulling your pipeline. 🤫
Branded Merch & Broken Hearts: Ed’s Cry for Channel Love
Ed’s been sending branded merch to partners like it’s Valentine’s Day every week… but lately, the love’s gone cold. Enter Sam, our resident therapist (and marketing realist), who suggests a wild idea: actually ask partners what they want. Shocking, we know.
Watch Ed unpack his merch trauma and Sam drop some truth bombs about channel engagement that might just save your swag budget.
Top tips for running successful Channel Incentives
In this video, Ed Anderson-Stewart shares his top tips for running successful incentives that truly motivate and deliver.
Whether you’re in sales, marketing, or channel management, these practical tips will help you design and execute incentive campaigns that work.
Top client questions about channel incentives. And, how to maximise results
In this video, Sam Rudland, Founder and CEO, answers the most common questions clients ask about Channel Incentives.
Want to know the best duration for maximum gains? The best and worst incentive prizes we have seen offered?
Watch the video! We have years of hands-on experience running high-impact channel sales incentive programs. When you design the right deal registration and sales accelerator incentive, it can deliver serious results. In fact, we’ve proven they can return up to 135% on pipeline.
Ghosting... Why Saying “No” Is the Most Respectful Answer
Sam tries to get Ed to say the one word agencies need to hear more often: “No.”
But Ed? He just can’t do it. Instead, we get vague answers, awkward pauses, and classic deflection
It’s a funny take on a serious truth: ghosting agencies doesn’t help anyone. A clear “no” saves time, shows respect, and lets everyone move on.
For more videos from Incentivizer and The Essential Agency, check out our YouTube channel.