Renewal Incentive
Worried about churn eating into your Annual Recurring Revenue?
Struggling to secure timely renewals or multi-year commitments?
Run a Renewal Incentive now!
Table of Contents
What is a Renewal Incentive?
An incentive program designed to protect Annual Recurring Revenue (ARR) and reduce churn by rewarding timely renewals, multi‑year terms, or upgrades during renewal cycles.
Best for: tightening renewal hygiene, increasing customer lifetime value, safeguarding at‑risk accounts, bundling expansion motions.
How it works
Define eligibility and timing
Set the renewal window and specify eligible products, tiers, customers, or regions based on your focus. This ensures clarity and alignment with your retention goals.
Reward renewals
Offer rewards for on-time or early renewals. You can also add bonus incentives for multi-year contract renewals or uplifted ARR to encourage long-term commitments.
Combine with expansion
Optionally pair renewals with an “Expand” motion by rewarding add-ons sold at the point of renewal. This approach deepens account penetration and maximises revenue.
Incentive Outcomes
Predictable revenue and retention
Reinforcing the right renewal motions well before expiry delivers predictable cash flow and improved Net Revenue Retention (NRR).
Reduced churn
Proactive engagement and timely incentives help minimise customer churn, strengthening long-term relationships.
Benefits of Renewal Incentives
For vendors
Higher on-time renewal rates, multi-year contract lock-ins, and strong upsell momentum during the renewal cycle.
For Participants
Instils a proactive renewal mindset and rewards participants for securing timely renewals, driving consistent engagement.
How Incentivizer™ helps
- Launch your incentive fast (often within 48 hours)
- Get instant visibility of all opportunities
- Approve or decline each opportunity claim in a single click
- Issue instant rewards to partner salespeople that generate qualifying opportunities globally, in most major currencies
- Get real-time reporting of pipeline generated; drill down to identify partners or regions that are underperforming
