New Logo Incentives
Struggling to break into new accounts and expand your customer base?
Finding it hard to motivate partners to prioritise net-new opportunities?
Run a New Logos Incentive!
Table of Contents
What is a New Logos Incentive?
A New Logos Incentive program that rewards net‑new customer acquisition in named target accounts or segments; ideal for entering new markets or verticals.
Best for: strategic land motions (new geos/segments), account‑based plays.
How it works
Define eligibility and criteria
With New Logos Incentives, you will need to provide each partner with a named target account list or ideal customer profile (ICP), along with an exclusion list to avoid conflicts. Set minimum deal values and specify eligible SKUs to ensure alignment with your growth objectives.
Reward first wins
Incentivise verified first wins in those accounts. Use tiered rewards based on deal size or customer segment to encourage partners to prioritise high-value opportunities.
Accelerate for speed
Optionally add an accelerator for deals that close within a defined time window. This creates urgency and drives faster execution.
To discover in more details, how Incentivizer works, read the FAQs.
Incentive Outcomes
Sharp focus drives new wins
Meaningful rewards encourage sellers to branch out into new territory instead of defaulting to familiar accounts. This sharp focus helps vendors capture net new logos and expand market reach.
Quick wins through account mapping
Partners can map their existing customer base to identify new logo accounts where they already have a trading relationship. This approach accelerates first wins and builds momentum early in the program.
Benefits of New Logos Incentive
For Vendors
You gain land-and-expand beachheads and cleaner attribution of net-new wins, making it easier to measure true growth.
For Channel Participants
They get clarity on where to hunt and enjoy speed-to-reward once they secure a win, driving motivation and focus.
How Incentivizer™ helps
- Launch your incentive fast (often within 48 hours)
- Get instant visibility of all opportunities
- Approve or decline each opportunity claim in a single click
- Issue instant rewards to partner salespeople that generate qualifying opportunities globally, in most major currencies
- Get real-time reporting of pipeline generated; drill down to identify partners or regions that are underperforming
