Expand Incentive
Missing opportunities to grow revenue within your existing customer base?
Struggling to drive cross-sell or upsell motions effectively?
Run an Expand Incentive!
Table of Contents
What is an Expand Incentive?
An incentive that rewards cross‑sell and upsell into existing customers. This could be add‑on modules, additional hardware, seat expansion, services or increased consumption.
Best for: increasing product penetration, boosting NRR, increasing customer lifetime value and customer retention, packaging add‑ons at renewal.
How it works
Define eligibility and criteria
Set clear rules for expansion deals you want to incentivise. Include:
- Eligible products
- ARR thresholds
- Guardrails to avoid cannibalising BAU commission
Partner registration and claims
Partners register for the incentive and submit a claim for each verified expansion, including key details like uplift percentage and account name.
Approval and Instant Rewards
You approve or decline each claim. Once approved, rewards trigger instantly, and the partner salesperson is notified via Incentivizer.
Read our FAQs for more information on how Incentivizer works.
Incentive Outcomes
Expand Incentives drive strategic growth
An expansion incentive focuses partners on known whitespace within existing accounts. Instead of chasing small, incremental wins, they target untapped opportunities that deliver meaningful growth.
Increases deal value
By rewarding verified expansion, partners prioritise higher-value deals. This approach naturally lifts the average deal size, creating a stronger revenue stream.
Account footprint
Expansion incentives encourage partners to broaden product adoption and embed solutions deeper into customer environments. The result is greater stickiness, stronger relationships, and reduced churn risk.
Benefits of Expand Incentives
For vendors
You gain higher net revenue retention (NRR), deeper product adoption, increased customer lifetime value (LTV), and more resilient accounts.
For participants
They benefit from clear, actionable sales plays and fast-tracked rewards for verified uplift.
How Incentivizer™ helps
- Launch your incentive fast (often within 48 hours)
- Get instant visibility of all opportunities
- Approve or decline each opportunity claim in a click
- Issue instant rewards to partner salespeople that generate qualifying opportunities globally, in most major currencies
- Get real-time reporting of pipeline generated; drill down to identify partners or regions that are underperforming
