Enablement Incentive
Poor partner enablement holding back growth?
Need partners fully trained and ready to win deals?
Run an Enablement Incentive now!
Table of Contents
What are Enablement Incentives?
Enablement incentives rewards salespeople for completion of training and enablement activities that typically focus on a product or product family or supporting software, subscriptions and services.
The objective is to increase seller knowledge of your product, including how to identify opportunities, how to position your product, objection handling, competitive positioning and knowledge of conversion tools that can be used in a sales situation to progress an opportunity.
Enablement can include sales, pre-sales and technical training and certifications. It can be made up of course completions, certifications, demos, or playbook tasks that make partners confident to open, sell, and close!
Best for: ramping up seller capability before (or alongside) Sales/DR incentives; new product education to accelerate pipeline creation and closed deals.
How it works
A vendor decides on a short track of training or enablement that it wants to encourage partners and/or distributor salespeople, pre-sales and/or technical people to undertake. This would typically include 3–5 modules with clear evidence required for completion.
Successful completion of this track results in a reward for the channel participant.
Participants submit evidence of completion of each module via an easy-to-use (claim) form on Incentivizer™.
The vendor is notified of all new claims and has to approve or decline each claim.
Once a participant’s claims for all modules are approved, a reward is issued.
Can include mandatory/optional certification achievement.
For more information on how Incentives are run, please read our FAQs.
Incentive Outcomes
Beat the competition
Enablement is one of the biggest challenges vendors face. Sellers have limited time for training, they’re under pressure to hit call rates and sales targets, making it hard to step away from the sales floor. Most vendors don’t incentivise enablement, which is why you should.
Drive certification uplift
Vendors running enablement incentives with us typically see around 58% uplift in certifications. Incentivising training ensures partners prioritise capability building alongside sales.
Capability translates to revenue
Enablement and certification improve pipeline quality and win rates, build seller confidence, and deliver incremental revenue.
Benefits of Enablement Incentives
For vendors
You ensure scalable skills growth across the long tail, better pipeline creation, improved deal closure, increased attach/cross‑sell.
For participants
They benefit from career‑building credentials, pipeline creation, improved deal closure supports targets plus instant rewards.
How Incentivizer™ helps
- Launch your incentive fast (often within 48 hours)
- Get instant visibility of all opportunities
- Approve or decline each opportunity claim in a single click
- Issue instant rewards to partner salespeople that generate qualifying opportunities globally, in most major currencies
- Get real-time reporting of pipeline generated; drill down to identify partners or regions that are underperforming
