Incentive Design Type
Sales Accelerator
Partners sell what is most profitable for them. A Sales Accelerator incentive makes your product the most profitable choice at the point of close.
Partners manage multiple vendors simultaneously. Without a direct financial reason to prioritise your product over a competitor, they default to the path of least resistance. The Sales Accelerator design type changes that calculation.
Three use cases are built on this design type, each rewarding closed deals for a different commercial objective. Same platform. Live in 48 hours.
The Challenge
The Problem This Solves
You have good partners. They know your product. But when the quarter gets tight, they close what is easiest, not necessarily what is best for you.
Partners are pulled in multiple directions by multiple vendors offering comparable products. Without an active incentive at the point of close, your product is just one of many options. A Sales Accelerator makes it the financially obvious choice.
It also gives you something that is hard to get any other way: visibility into which partners are actively closing your product, how much pipeline is converting, and where to focus your enablement investment.
How it Works
Partners submit claims once a qualifying deal is closed. You review and approve from the admin dashboard. Rewards are issued instantly on approval.
Configure your programme:
- Set eligible products or product families
- Define minimum closed deal values and tiered reward amounts by deal size
- Set incentive start and end dates
- Add custom claim fields: 3 fields (Starter), 8 (Pro), 20 (Advanced)
- Duplicate claim blocking is automatic on all plans
Built-in claim fields:
- Deal Value
- Estimated Close Date
- End User
- Product
CSV Claim Verification available on every plan for bulk processing.
Use Cases Built on This Design Type
Choose the use case that matches your current commercial objective. On Pro and Advanced plans you can run more than one concurrently.
Sales Accelerator
Encourage partners to accelerate pipeline and support the achievement of revenue targets.
Partners earn rewards for every qualifying closed deal on your product. Tiered reward structures mean the bigger the deal, the bigger the reward, aligning partner motivation directly with your revenue targets.
Learn more about Sales Accelerator Incentives.
Expand
Reward partners for cross-selling into existing accounts.
Existing accounts are the fastest path to incremental revenue, but partners rarely prioritise cross-sell without a reason to. An Expand incentive rewards partners for identifying and closing cross-sell opportunities within their existing customer base.
Learn more about Expand Incentives.
Renewals
Incentivise early renewal deal registration to reduce competitive displacement.
Partners let renewals drift until the last moment, giving competitors room to get in. Reward early renewal deal registration to give your team visibility and time to protect the business. Note: Renewals also has a Sales Accelerator component for rewarding closed renewals.
Learn more about Renewals Incentives.
What You See as a Vendor
- Deals closed and claimed by partner
- Closed deal value attributable to the programme
- Claims approved, pending and rejected
- Reward budget spent and remaining in real time
- Exportable reporting data by partner, product and time period
Incentivizer™ has supported vendors in closing over $1.1bn in sales globally.
Which Plan Do I Need?
Sales Accelerator use cases are available on every Incentivizer™ plan.
- Starter: one live incentive, up to 75 participants, 3 countries.
- Pro: up to 2 concurrent live incentives, 250 participants, 20 countries.
- Advanced: up to 3 concurrent live incentives, 500 participants, 40 countries.
- Enterprise: bespoke configuration, 500+ participants, 40+ countries.